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Singapore’s Grab Bets on AI to Triple Profit by 2028

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AI-driven enterprise transformation

Reuters reports that Southeast Asia’s leading ride-hailing and delivery platform, Grab, is placing AI at the heart of its strategy for AI-driven enterprise transformation, aiming to triple profit by 2028. The company is leveraging new services such as online groceries and financial products to transform its business model and revenue mix.

Grab aims to grow revenue by more than 20% annually over the next three years and increase EBITDA to $1.5 billion by 2028, marking a significant shift from the subsidy-driven growth model that once dominated its early expansion.

This ambitious AI-focused strategy is not just about boosting financials — it shows how strategic AI investment is becoming a core driver of modern enterprise transformation.

Why Grab’s AI Strategy Matters

Grab’s plans reflect several broader trends shaping the future of enterprise AI:

AI Enables Smarter Super-Apps

Grab’s AI strategy isn’t limited to automation — it’s designing AI-optimized super-apps that bundle:

  • Ride-hailing
  • Delivery services
  • Online groceries
  • Financial products

By using AI to streamline operations and personalize offerings, Grab aims to increase customer retention and drive recurring revenue.

AI Powers Efficiency and Profitability

In a sector shifting from subsidy-led growth to profitability, AI becomes a performance multiplier:

  • Automated assistants for drivers and merchants
  • Precision underwriting for financial services
  • Optimized delivery and routing algorithms

These AI tools reduce operational costs and unlock new revenue streams.

Data-Driven Financial Services

Grab is expanding its financial services using its rich dataset to underwrite loans and tailor financial products — giving it an edge over traditional banks with slower, less personalized models.

This aligns with a broader industry shift: data-driven AI platforms are becoming competitive operating systems for customer engagement and monetization.

What This Means for Enterprise AI Adoption

For enterprises considering AI at scale, Grab’s strategy highlights four strategic imperatives:

1. Strategic AI Is a Growth Engine

AI shouldn’t be a tactical add-on — it must be central to business strategy, enabling new products and services that drive revenue and competitive differentiation.

2. Bundling Services Improves Customer Lifetime Value

Platforms that use AI to bundle offerings (e.g., mobility, finance, groceries) capture more customer value and build stronger engagement loops.

3. Data Fuels Intelligent Automation

AI systems that leverage first-party data outperform generic models, enabling precise personalization, targeted offers, and improved decision-making.

4. Performance Measurement Is Essential

Enterprises must track not just AI outputs, but real-world ROI — including revenue growth, customer retention, efficiency gains, and cost savings.

Grab’s plan shows that AI investment without ROI measurement is not investment — it’s speculation.

How ProjectBloom Enables AI-Driven Enterprise Transformation

ProjectBloom is designed to help enterprises operationalize AI in ways that mirror the most successful global strategies, like Grab’s:

📈 Strategic AI Integration

ProjectBloom supports the integration of AI across products, workflows, and revenue streams — going beyond tactical use cases to strategic transformation.

🤖 Multi-Agent Workflows

ProjectBloom orchestrates AI agents for complex, cross-domain tasks such as customer support, operations management, and predictive analytics.

⚙️ Data-Centric Automation

With structured data pipelines and governance, ProjectBloom ensures AI systems learn from reliable datasets and deliver actionable insights — not noise.

🔍 Real-Time Performance Tracking

Built-in dashboards and analytics track AI impact on key business metrics, helping enterprises iterate and optimize continuously.

By embedding AI into enterprise core workflows and business models, ProjectBloom helps organizations replicate industry-leading AI-driven growth strategies — while maintaining control, compliance, and operational clarity.

The Future of Enterprise AI Is Strategic — Not Experimental

Grab’s ambitious goals underscore a clear lesson for enterprises everywhere:

AI is not just a tool — it’s a business transformation engine.

Strategic AI investment can unlock:

  • New revenue opportunities
  • Enhanced customer experiences
  • Improved operational efficiency
  • Predictable, measurable growth

Platforms like ProjectBloom make it possible to deploy AI in ways that scale, perform, and align with long-term enterprise objectives.

🚀 Ready to elevate your AI strategy from tactical to transformative?
Request a demo and see how ProjectBloom enables strategic, scalable AI-driven enterprise growth.

References:

🔗 Reuters. “Singapore’s Grab bets on AI, new services to triple profit by 2028.” Feb 26, 2026.