According to Reuters, Salesforce shares surged more than 6% in premarket trading following its announcement of a revenue forecast exceeding $60 billion by 2030, highlighting the company’s push into AI-powered marketing automation.

This bold projection signals strong confidence in Salesforce’s AI-driven transformation, as the company continues to expand its partnerships with OpenAI and Anthropic, and rolls out its Agentforce 360 platform globally.

As AI reshapes the software landscape, Salesforce’s strategy reflects how large enterprises are doubling down on AI-powered customer engagement and workflow automation to sustain growth.

AI as Salesforce’s Core Growth Engine

Salesforce’s evolution is clear: the company is shifting from being just a CRM leader to becoming an AI-first business software powerhouse.

The introduction of Agentforce 360 represents Salesforce’s vision of embedding intelligent, conversational AI agents across its ecosystem — helping businesses automate customer interactions, analyze sentiment, and personalize engagement at scale.

These advancements point to three major industry trends:

  • AI-Augmented CRM: Human sales teams are now assisted by AI agents capable of summarizing, prioritizing, and responding to customer needs.
  • Integrated Intelligence: Partnerships with OpenAI and Anthropic allow Salesforce to embed large language models directly into enterprise workflows.
  • Predictive Engagement: AI tools now help businesses anticipate customer needs rather than react to them.

In short, Salesforce is demonstrating how AI can drive not only efficiency — but long-term, scalable growth.

Why This Matters for Marketers and Brands

Salesforce’s expansion underscores a broader reality: AI is now a pillar of customer relationship management (CRM) and marketing automation.

For modern marketing teams, this means:

  • Unified AI Pipelines: Integrating CRM data with campaign automation for seamless, personalized outreach.
  • Smarter Engagement: Using AI insights to identify purchase intent, timing, and tone.
  • Operational Efficiency: Automating routine workflows while maintaining human-like brand communication.

As enterprise AI becomes standard in CRM systems, brands that adapt early will gain a significant edge in customer retention and lifetime value.

How ProjectBloom Complements Salesforce’s AI Evolution

At ProjectBloom, we share Salesforce’s vision of intelligent, automated engagement — but focus specifically on the marketing intelligence layer that complements CRM systems like Salesforce.

Here’s how Bloom helps teams amplify AI-driven customer experiences:

AI-Powered Campaign Agents

Automate content creation, campaign execution, and performance optimization using contextual customer data.

CRM + Marketing Sync

Seamlessly connect marketing workflows with platforms like Salesforce to ensure alignment across sales and marketing touchpoints.

Governance & Compliance

Maintain secure, compliant data pipelines — ensuring that automation meets both enterprise and ethical AI standards.

The Future of CRM and Marketing Is Unified Through AI

Salesforce’s projected $60 billion revenue milestone is more than a financial forecast — it’s proof that AI is becoming the backbone of enterprise growth.

For marketers, this evolution opens a new frontier where CRM, AI, and content automation converge into one intelligent ecosystem.

ProjectBloom empowers brands to integrate seamlessly into that future — combining AI-powered marketing automation with CRM intelligence to deliver authentic, data-driven engagement at scale.

🚀 Ready to connect your marketing with intelligent AI workflows?
Request a demo and discover how ProjectBloom amplifies CRM insights through smarter, automated marketing campaigns.

References
Reuters. “Salesforce shares rise on AI-driven $60 billion revenue forecast by 2030.” 2025.