Entity Structure

ProjectBloom uses a structured, multi-level system to help marketing teams manage clients, campaigns, and collaborators with precision and flexibility. Here’s how the organizational hierarchy is structured:

Command Center #

The Command Center is the highest organizational level in ProjectBloom and serves as the central hub for managing your agency or organization.

• Define your organization identity with a logo, name, and description.

• Select a subscription plan during setup, with options to upgrade, downgrade, or manage billing via Stripe Checkout.

• Invite and assign users with specific roles and permissions across all levels.

• Create and manage multiple Workstations, each representing a client, department, or project segment.

🔐 The user who creates the Command Center is automatically assigned the Admin role and has full access rights to manage the system.

Workstation #

A Workstation is nested under a Command Center and is used to manage specific client portfolios, departments, or campaign groups.

• Customize with a logo, name, and description to reflect the scope of the project or client.

• Manage one or more Brands under each Workstation.

• Assign users to roles within the workstation, allowing for brand-level visibility and collaboration control.

Brand #

A Brand represents the day-to-day marketing unit where campaigns and content are created and managed.

• Build a complete Brand Kit including logos, colors, fonts, tone, products, target audience, and more.

• Plan content and campaigns using the Calendars in the Planner.

• Upload and store media and files in the brand-specific asset library.

• Manage brand-specific user access and permissions.

• Monitor brand performance through connected integrations and embedded analytics tools.

💡 Each Brand also has its own trained AI Agent (AgentBloom) to support content creation and brand-specific ideation.