ProjectBloom uses a structured, multi-level system to help marketing teams manage clients, campaigns, and collaborators with precision and flexibility. Here’s how the organizational hierarchy is structured:
Command Center #
The Command Center is the highest organizational level in ProjectBloom and serves as the central hub for managing your agency or organization.
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Define your organization identity with a logo, name, and description.
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Select a subscription plan during setup, with options to upgrade, downgrade, or manage billing via Stripe Checkout.
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Invite and assign users with specific roles and permissions across all levels.
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Create and manage multiple Workstations, each representing a client, department, or project segment.
🔐 The user who creates the Command Center is automatically assigned the Admin role and has full access rights to manage the system.
Workstation #
A Workstation is nested under a Command Center and is used to manage specific client portfolios, departments, or campaign groups.
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Customize with a logo, name, and description to reflect the scope of the project or client.
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Manage one or more Brands under each Workstation.
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Assign users to roles within the workstation, allowing for brand-level visibility and collaboration control.
Brand #
A Brand represents the day-to-day marketing unit where campaigns and content are created and managed.
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Build a complete Brand Kit including logos, colors, fonts, tone, products, target audience, and more.
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Plan content and campaigns using the Calendars in the Planner.
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Upload and store media and files in the brand-specific asset library.
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Manage brand-specific user access and permissions.
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Monitor brand performance through connected integrations and embedded analytics tools.
💡 Each Brand also has its own trained AI Agent (AgentBloom) to support content creation and brand-specific ideation.